Gold Toast took Vodka Salad from scratch to shelves in this full service brand design project. The goal: To emerge as a game-changer in the craft cocktail market, offering a refreshing blend of vodka, soda, real fruit juice, and botanicals. We were tasked with creating a unique design that would distinguish Vodka Salad from its sugary competitors and bland alternatives. In their second year, they are projected to sell over 480,000 cans.
PACKAGE DESIGN
BRAND DESIGN
WEBSITE DESIGN
SOCIAL MEDIA
Custom Package Design
The key to Vodka Salad®'s package design lay in its simplicity and clarity. Gold Toast utilized familiar, bold, vibrant colors to draw attention while maintaining a clean layout that highlighted the brand's simple yet powerful logo and key messaging. Each can and package prominently displays the natural ingredients used in the cocktail, reinforcing the brand's commitment to quality and transparency.
Website Development
Our custom website design for Vodka Salad® not only captured the brand's commitment to transparency and deliciousness but also provided valuable tools like a Mapbox integration to enhance user experience and allow shoppers to find the closest salad to them. Through the site's immersive and user-friendly design, the website serves as a digital gateway for consumers to discover, engage with, and ultimately indulge in Vodka Salad®'s irresistible cocktails in a can.
Social Media Design
We curated cohesive social designs and strategy for Vodka Salad to connect with their audience on social media.
